30 January 2012
Head to the farmers market early for the freshest pickings of roses,
orchids and other romantic flowers.
Valentine’s Day is two weeks away but the Calabasas
Farmers Market is all abloom with roses, orchids, gerberas and
winter bouquets.
While roses are perennial favorites during the year’s most popular flower holiday, there are other equally eye-catching blooms to choose from.
For the freshest pickings, head to the farmers market early.
Romantic roses
At the Eufloria Flowers stall, longtime employee Esther Sanchez had her hands full literally, with bunches of roses. “We expect to be really busy next Saturday and the one after that,” she said.
On a normal Saturday in Calabasas, Sanchez estimates that they sell about 150 bunches of roses priced at $5 to $23 per bunch. Along with a possible price increase, she predicts that they will easily double the number of sales in the next two weeks.
While red roses will be in high demand as always, Sanchez expects the other bright-colored blooms to sell just as quickly. Over the years, the Nipomo-based grower has earned a reputation for its variety of over 80 hybrid tea and spray roses.
Andy Koch, a seventh-generation rose grower who traces his roots to mid-19th century Denmark, owns Eufloria Flowers. Koch’s ancestor married the daughter of the King of Denmark’s head gardener. Seven generations later, his family has carried on the tradition of growing roses.
The multi-awarded grower started using hydroponics, a soil-free, slow-release watering system back in the 1980s, which ensures the year-round availability of the roses. “They last longer too and you can expect to enjoy them for at least a couple of weeks,” Sanchez said, referring to the average vase life of the premium blooms.
Beyond roses
A few steps away, over at the Na's Bonsai stall, the sight of vibrant-colored orchids was equally breathtaking.
Owner Hyong Na also anticipates brisk business in the next couple of weeks. “Not everyone buys red roses and orchids are a good alternative,” he said.
Na carries about 10 varieties of the long-lasting and easy-to-grow phalaenopsis and they come in bright hues including yellow, purple, white and blue.
“It is a good and low-maintenance gift choice for an indoor plant type of person,” said Na, noting that they only have to be watered once a week.
The potted beauties are currently priced from $10 to $30.
Gerberas also make good alternatives to roses, as well as mixed bouquets of winter blooms. ELC Growers, based in Somis, has quite the selection.
Employee Juan Sanchez does not anticipate having a more extensive variety or a price increase in the next two weeks. “What you see now is most probably what you’re going to see in February, unless there’s a drastic weather change,” he said.
ELC’s mixed bouquets start from $5 a bunch.
The Calabasas Farmers Market is open from 8 a.m. to 1 p.m. every Saturday at 23504 Calabasas Road, across the street from the Sagebrush Cantina.
While roses are perennial favorites during the year’s most popular flower holiday, there are other equally eye-catching blooms to choose from.
For the freshest pickings, head to the farmers market early.
Romantic roses
At the Eufloria Flowers stall, longtime employee Esther Sanchez had her hands full literally, with bunches of roses. “We expect to be really busy next Saturday and the one after that,” she said.
On a normal Saturday in Calabasas, Sanchez estimates that they sell about 150 bunches of roses priced at $5 to $23 per bunch. Along with a possible price increase, she predicts that they will easily double the number of sales in the next two weeks.
While red roses will be in high demand as always, Sanchez expects the other bright-colored blooms to sell just as quickly. Over the years, the Nipomo-based grower has earned a reputation for its variety of over 80 hybrid tea and spray roses.
Andy Koch, a seventh-generation rose grower who traces his roots to mid-19th century Denmark, owns Eufloria Flowers. Koch’s ancestor married the daughter of the King of Denmark’s head gardener. Seven generations later, his family has carried on the tradition of growing roses.
The multi-awarded grower started using hydroponics, a soil-free, slow-release watering system back in the 1980s, which ensures the year-round availability of the roses. “They last longer too and you can expect to enjoy them for at least a couple of weeks,” Sanchez said, referring to the average vase life of the premium blooms.
Beyond roses
A few steps away, over at the Na's Bonsai stall, the sight of vibrant-colored orchids was equally breathtaking.
Owner Hyong Na also anticipates brisk business in the next couple of weeks. “Not everyone buys red roses and orchids are a good alternative,” he said.
Na carries about 10 varieties of the long-lasting and easy-to-grow phalaenopsis and they come in bright hues including yellow, purple, white and blue.
“It is a good and low-maintenance gift choice for an indoor plant type of person,” said Na, noting that they only have to be watered once a week.
The potted beauties are currently priced from $10 to $30.
Gerberas also make good alternatives to roses, as well as mixed bouquets of winter blooms. ELC Growers, based in Somis, has quite the selection.
Employee Juan Sanchez does not anticipate having a more extensive variety or a price increase in the next two weeks. “What you see now is most probably what you’re going to see in February, unless there’s a drastic weather change,” he said.
ELC’s mixed bouquets start from $5 a bunch.
The Calabasas Farmers Market is open from 8 a.m. to 1 p.m. every Saturday at 23504 Calabasas Road, across the street from the Sagebrush Cantina.














